Senior CRM Executive – B2B

Fleet, Hampshire
CV-Library Ltd

At CV-Library, we have a simple vision: to help the world to work and we are looking for exceptional and talented people to help us realise this vision in both UK and overseas markets.

We are in a period of accelerated growth, following a year of key strategic acquisitions and significant investment across all parts of the business from Tech and Data to People and HR, there’s never been a more exciting time to join us or a better place to grow your career!

The Role

We’re looking for a Senior CRM Executive with a deep understanding of B2B marketing. In this role, you will be responsible for executing CRM strategies, optimising email deliverability, managing marketing automation, and nurturing sales pipelines. You will collaborate with the sales and marketing teams to maximise the potential of our CRM, ensuring seamless end-to-end management of the customer journey from lead to conversion.

Responsibilities:

• Develop and executive B2B CRM strategies using Microsoft Dynamics Marketing to support demand generation and sales pipeline growth
• Lead the segmentation, targeting and personalisation of communications for lead nurturing, engagement and conversion
• Optimise and monitor deliverability, list health and engagement metrics, implementing best practices for email marketing and automation
• Design and implement automated workflows, including lead scoring and drip campaigns to move prospects through the sales funnel
• Collaborate with sales and marketing teams to ensure CRM alignment with business goals, including a pipeline management, customer journey mapping, and sales handover processes
• Utilise data-driven insights to track, measure and improve campaign performance and report on key CRM KPIs
• Stay updated on CRM and marketing trends, suggesting new tools and methodologies to enhance B2B engagement
• Support the integration of the CRM platform with other marketing tools to ensure a unified customer view and streamline processes

Requirements

Essential:

• Proven experience in a Senior CRM role with a focus on B2B marketing
• Strong understanding of CRM best practices, including segmentation, lead nurturing and pipeline management
• Proficiency in managing bulk email campaigns, deliverability and ensuring high engagement rates
• Experience working closely with sales teams to align CRM strategies with business objectives
• Strong analytical skills, with the ability to interpret data and make actionable recommendations
• Excellent project management skills, with the ability to handle multiple campaigns and projects simultaneously
• Strong communication and stakeholder management skills

Desirable:

• Experience working in recruitment or related industries
• Knowledge of other marketing automation tools and CRM systems
• Familiarity with A/B testing, propensity modelling and customer behaviour analytics
• Experience integrating CRM platforms with analytical tools and tracking systems

We are actively committed to promoting a fully diverse and inclusive workforce and we welcome applications for this role from all candidates who meet the key requirements.

Please do not hesitate to get in touch should you require any reasonable adjustments to assist with your application.