Senior Business Development Executive

Advania UK
Senior Business Development Executive

Location: Sheffield

Base Salary of £40,000 + OTE

About Advania:

Advania UK is a leading Microsoft partner specializing in Azure, Security, Dynamics 365, and Microsoft 365. We empower businesses by leveraging technology to create sustainable value, ensuring the success of our customers and contributing to sustainable social development.

Role Overview:

We are seeking a commercially minded and highly motivated Senior Business Development Executive (BDE) to join our expanding marketing team. This position is perfectly poised for an experienced business development professional eager to continue advancing their career at one of Microsoft’s largest managed services partners in the UK.

With a consultative mindset, and an understanding of solution-based selling, you will operate at the intersection of sales and marketing, to build and nurture a pipeline of high-intent, ICP fit opportunities for our managed and professional services portfolio, through inbound-led outbound.

Responsible for delivering an optimal lead handover process, underpinned by diligent account research and comprehensive sales intelligence, you will play a fundamental role in driving pipeline growth, accelerating sales velocity, and improving sales efficiency for the business.

The role involves a hybrid work model based out of our Sheffield office.

Key Responsibilities:

• Demand Creation: Proactively generate new business opportunities through inbound-led outbound, acting on the right signals, to reach the right person, at the right account, with the right context, in the right channel, at the right time

• Inbound Sales: Respond promptly to inbound sales inquiries, qualifying potential ICP fit, high-intent opportunities, and scheduling qualified meetings for our Sales Executives.

• Meeting and Incremental Pipeline Quota: Carry a monthly quota for both qualified meetings booked and attended, in addition to a quota for incremental pipeline lift added through your inbound-led outbound sales activities.

• Multi-threading: Develop account mapping plans, conduct detailed account and persona research, and build personalised sequences, to drive multi-threading into target accounts, with a multi-channel approach, including but not limited to, calls, emails, in-person networking, communities, conversational marketing, and social selling.

• Relationship Building: Proactively develop and nurture relationships with key decision-makers and influencers within high-intent accounts, through innovative sales tactics that cut through the noise.

• Social Selling: Establish and develop your personal brand on LinkedIn, ensuring you strategically grow your network, by connecting with the right prospects at the right accounts, whilst delivering insight and value through your engagement.

• Sales Collaboration: Work closely with Sales Executives to support and nurture opportunities throughout the sales cycle, establishing a feedback loop to improve funnel efficiency.

• ABM Strategy: Collaborate with the sales and marketing teams, and all relevant stakeholders, to plan and execute Account-Based Marketing (ABM) programmes targeting tiered accounts, with an integrated sales and marketing motion.

• CRM Management: Maintain accurate records of prospects, accounts and opportunities in CRM systems (HubSpot and Dynamics365)

• Reporting: Provide bi-weekly reports on high-intent prospect pipeline, to enhance accuracy of pipeline forecasting, and establish a feedback loop with sales to report on full funnel metrics

Person Specification:

• Experience: Previous years of experience in IT sales or a related B2B environment, preferably within IT services, IT consulting, or Software/SaaS industries.

• Skills: Proficient in multi-threading, cold calling, consultative selling, social selling, and CRM management.

• Attributes: Self-motivated team player, with a natural aptitude for engaging with senior-level stakeholders. Able to work autonomously and take initiative, in a results-driven environment. Energetic, detail-oriented, and capable of multitasking effectively.

• Knowledge: Familiarity with Microsoft Azure, Security, Dynamics 365, and Microsoft 365 is essential

• Mindset: Growth mindset, who thrives in an accountable sales culture, with a motivation to exceed sales quotas and deliver seamless buyer journey experiences

• Technical Acumen: Experience using HubSpot and Dynamics 365 is highly desirable, as is experience using signal analytics platforms, such as Clay, Common Room and User Gems.

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Our Selection Process:

We are committed to ensuring an equitable experience for all candidates, regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Please do let us know if you’ll need any reasonable adjustments as part of the selection process by highlighting these on your application form.

As part of our commitment to our clients we will need to carry out background checks, including a criminal record check, for all offers of employment. If you have any unspent criminal convictions or questions about the screening process, please notify your recruiter once the application has been submitted.