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Head of Growth Marketing
Trident Search
Trident Search is partnering with a rapidly expanding cybersecurity vendor that is experiencing significant growth across Europe and the US. Our client is seeking a dynamic and results-oriented Head of Growth Marketing to spearhead their revenue and pipeline expansion. This is a pivotal role for an ambitious professional looking to make a substantial impact on a high-growth business.
The Role
As the Head of Growth Marketing, you will be responsible for developing and executing a comprehensive growth strategy to drive revenue and pipeline generation. You will play a crucial role in building brand awareness, generating qualified leads, and accelerating sales cycles.
Key Responsibilities:
- Develop and implement a robust growth marketing strategy aligned with the company’s overall business objectives.
- Build and lead a high-performing growth marketing team across multiple geographies.
- Own the entire customer journey, from lead generation to conversion and customer retention.
- Develop and execute targeted lead generation campaigns across various channels, including digital marketing, content marketing, and events.
- Collaborate closely with the sales team to optimise lead qualification and handover processes.
- Analyse campaign performance and ROI to optimise marketing spend and drive efficiency.
- Develop and implement a comprehensive ABM strategy to target key accounts.
- Build strong relationships with industry influencers and media outlets.
- Stay up-to-date with the latest industry trends and best practices.
Your background
The successful candidate will possess a proven track record in B2B growth marketing, ideally within the cybersecurity industry. You will be a strategic thinker with a strong analytical mindset and a passion for driving results.
- Extensive experience in B2B growth marketing, with a focus on lead generation and pipeline development.
- Strong understanding of the cybersecurity landscape and target market.
- Proven ability to build and lead high-performing marketing teams.
- Excellent communication and interpersonal skills.
- Data-driven approach to decision making.
- Experience in managing complex marketing budgets.
