Creative Design Lead

Andover, Hampshire
Twinings

Creative Design Lead

Great People Work Here

In Twinings UK&I we are on a stimulating journey of transformation as we seek to achieve our exciting goal of becoming a leading brand in wellbeing drinks. We have created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.

As we reimagine the role of Twinings and tea in daily routines, we’re also transforming our business to make a more meaningful and relevant impact on our consumers’ lives. With exciting investments in brand building and digital transformation, we’re introducing a new role that marks a significant step forward in our journey. This is a thrilling opportunity to better serve our community and make a positive difference in their lives, and we’d love for you to be part of it.

In this role, we’re seeking more than just a designer. We want someone ready to step into the spotlight and infuse their creativity into a brand that’s bringing a fresh voice to the wellbeing drinks category. You’ll seamlessly transition from crafting ideation and concepting to perfecting design details and artwork. This isn’t your typical in-house design role you’ll be translating communication strategies into compelling storytelling and creative work that dance around the entire brand experience.

Key Responsibilities

The role will have 3 key areas of responsibility.

Creative guardian (c.10% of time):

• You ll be responsible for translating our brand positioning and brand design principles to refresh our creative vision and guidelines for how we show up as a brand.
• Inspiring the continued roll out of the creative vision you ll be the chef at the pass ensuring all content is to our exacting standards and consistent.
• Oversee content lifecycle within the Digital Asset Management (DAM) system, from entry to archive, ensuring all content is up to date and meets aligned quality standards.

Hands-on Content Design, Art working and Production (c.65% of time):

• Digital Content Creation and Art working: Leveraging your awareness and technical expertise of digital media and evolving online platforms you ll be design content across digital channels such as Email, landing pages, Amazon, Display, Online Grocery Channels.
• Social content creation Leveraging awareness of social media trends and working with our social media lead to inject the correct tone and creative direction to bring the brand to life on social.
• Shopper marketing working with our shopper design lead and leveraging shopper insights and best practice you ll be creating artwork for print and digital adverts and in-store POS that makes us impossible not to notice us or buy us.
• Packaging and Innovation: Occasionally you ll be making packaging artwork tweaks and mocking up pack or NPD concepts or innovation ideas to help bring ideation to life.
• Internal Communications work with internal comms manager to design of internal comms material when required.

Campaign and Content Concepting and Planning (c.25% of time):

• Campaign ideation: you will translate campaign briefs into cohesive and compelling campaigns and brand story telling with clarity of how this should be designed and personalised for specific channels and audiences.
• Editorial mindset: Through your in depth understanding of our communication strategy and brand positioning you ll continuously seek content opportunities to deliver more meaningful consumer experiences through brand storytelling.
• Content and publishing calendar: you ll own the calendar ensuring optimal scheduling and coordination of content across different channels.

Skills, Knowledge and Expertise

• BTECH HND or higher in Graphic Design /content / Marketing
• Minimum of 5 years experience working In-house or agency.
• Hands-on creative, conceptual thinker, natural storyteller and born Art Director
• A strong creative eye for both visual and written content with excellent attention to detail
• Creatively connected, you know the best collaborators to elevate the output from – copywriters, photographers, digital, animators, videographers etc.
• Using insight and data to ensure your creative solution is both engaging and effective is your natural approach.
• Continuous improvement approach, actively seek feedback and learnings on the effectiveness of your work.
• Highly organised and adept at scoping and leading multiple projects at any one time
• Aware of current creative trends and tuned in to the world of lifestyle, health and wellness, popular culture to ensure your work is highly relevant, engaging, and entertaining.
• A portfolio brimming with a variety of creative and effective work that showcases your experience and knowledge of multiple channels and platforms.
• Proven pedigree of embracing technology, digital and innovation in your work
• Demonstrable understanding of ecommerce, including direct-to-consumer, online grocery, marketplaces, and Amazon.
• Proficient in using creative and content creation tools such as Adobe Creative Cloud, Canva, Digital Asset Management